We have recently completed a huge content update for TMS Motorsport's web site.
TMS Motorsport is an online seller of parts and accessories for race cars. Based in Wokingham, they sell parts across the UK to motorsport enthusiasts who are upgrading or tuning their car for road or track use.
They have thousands of products in stock and wanted their site to be more user friendly, having engaging text on their site instead of the supplier-produced text which every other site has.
As well as making the text more engaging, the new content needed to be SEO friendly - allowing their web site to climb the search engine rankings when people were searching Google for specific replacement parts.
Over the course of a couple of months, we replaced much of the text on the site with new, search engine friendly wording that was more useful and engaging to their potential customers.
As well as helping the site move up in the search engine results, the long-term plan was to reduce their spend on Google Adwords each month. Originally, most of the traffic coming into the site was through Google Adwords, which costs the business money each time someone clicks on one of their ads. As the site moves up the search engine results naturally, more people will find the site this way and so less money will need to be spent on Adwords, meaning a long term saving.
Take a look at their site here: https://www.tmsmotorsport.co.uk