We are extremely pleased to announce that we have been nominated for a Swale Business Award.
“The Swale Business Awards is widely regarded as the borough’s most prestigious business event. Each year the diversity and excellence of local businesses from Sittingbourne, Sheppey and Faversham have made the awards both incredibly successful as well as an indication of which businesses are thriving in our region.”
If you know of a local business and would like to nominate them for an award, you can by visiting: http://swalebusinessawards.co.uk/entry/registration/
Entries will close soon and then a panel of judges working in and familiar with the Swale area will choose businesses to win prizes in various categories including:
- Commercial, legal and marketing
- Management, planning, culture and leadership
- Financial performance
- Corporate social responsibility
- Business development
- Customer relations and successes
- Employee relations
Good luck to everyone taking part!
To see our entry and everyone else's please visit: http://swalebusinessawards.co.uk/profiles/
Back in February we wrote about the Kent Classic Rallies web site which we developed for free to help launch the event.
We were really pleased to hear from Graham, the event organiser, last week who said that it was a huge success and they are hoping to run the event again next year.
Graham was kind enough to mention us in the article in the local paper as well, which you can see below.
We are extremely pleased and proud to announce the new tourist information site for Faversham, visitfaversham.org
The web site contains information on local attractions, places to stay, restaurants and events.
- What’s on - details of upcoming events that automatically unpublished from the web site when the event has finished
- Random features - each time the home page is loaded, a random accommodation, attraction and restaurant are displayed. This highlights perhaps unknown places to visitors and ensures that every business has equal chance of being seen
- Integrated MailChimp newsletter subscription
The site features over 20 places to stay, events and attractions. Each business listed is able to update their page during the year to ensure that they are displaying their latest prices, information and pictures.
The site has been built with SEO in mind, meaning that in time the site will start being listed high in the Google rankings when people are searching for information about Faversham.
The site also features a History section, detailing information about how the town came to be. There’s also a Walks section, which provides downloadable pdf guides of local walking routes.
Take a look at the new site by visiting visitfaversham.org
Russell runs SME Business Growth. Russell works with other businesses to help them grow by identifying gaps in the market, reducing costs and improving their marketing.
Russell asked us to take a look at his old web site, to see whether we could give it a boost in the search engine rankings. Unfortunately it was running an old version of WordPress so we suggested that an upgrade would be a better way investment, making his web site mobile friendly and it would allow Russell to work on the search engine optimisation of the site later on, if he wanted to.
Over the years, Russell had built up a large web site, consisting of hundreds of blog posts. These would provide a great source of content for Google to index and boost his site in the rankings however, moving them over from his old site to his new one looked like a difficult process.
We worked out a way to transfer all of his posts from his old WordPress site, over to his new Joomla-based site, quickly and easily. It was then simply a case of moving the rest of his content across.
After showing Russell the newly created site on our test server, we asked him to ensure everything was looking and working how he expected it to. We then made the new site live by moving it over to the live server for everyone to see.
If you are interested in what Russell might be able to do for your business or you'd just like to see his new site, please take a look here: www.smebusinessgrowth.co.uk
We genuinely love our jobs. I know that's unusual as most people love to have a good ol' moan about work some times. It's one of those things that, almost without exception, you can relate to when you meet someone knew - everyone likes to moan about the 9-to-5 grind.
However, we do genuinely love our jobs. And not because we're swimming in money - just check our prices and you'll see that that is not the case(!) - but because we get to help people.
This week highlighted an all too common issue with people working in search engine optimisation and it gave us a chance to help someone out.
We took on a customer recently who has been given some poor advice in the past. Their web site was doing poorly in the search engine rankings due to a combination of poor web site design / management and bad SEO advice.
This was compounded by their previous SEO company taking themselves on and their largest competitors - a clear conflict of interest.
One thing led to another and over the course of a few years, they bounced around and eventually ended up in a very poor situation where they are now spending £3,000 a month(!) on Google Adwords, just to generate enough sales to keep the business going.
Now, there are clearly a few problems here. Adwords works on a per click basis, meaning that if someone sees your advert and click on it, Google take a fee from you. Depending on your market sector this can range dramatically from 25p to £25. The thing is, although a useful tool in some circumstances, Google will take that payment from you regardless of whether the person makes a purchase from your site or not. Therefore if Google charge you £5 per click, you could easily spend a lot of money very quickly and not be making much money from it.
Back to our story... The company that we took on were spending £3,000 a month on Adwords and nothing on SEO. The key issue was how to reduce overall spending whilst maintaining and increasing sales levels.
We convinced the company to proceed with spending some of their marketing budget on SEO. Why? Because SEO will bring longer term and cheaper results than Adwords.
Once a site is at the top of the Google search results, it often stays there for some time. Obviously this depends on your market and what your competitors are doing but once a good ranking has been established, it takes some time for the site to disappear again. So even if you stopped spending money on SEO, your site would still be found by your customers for some time. Adwords however, the second you stop paying them, your customers cannot find you.
Gradually we are reducing the amount of money that our customer spends on Google Adwords as the SEO work that we're doing is taking hold. Eventually we will reduce their Adword spending to zero, and just have a low on-going SEO budget to maintain the site's rankings across their full range of keywords.
Now all of this may make it sound as if Adwords are not a useful tool. They are in certain circumstances but they should not be your primary source of generating customer leads. It's far too expensive and short-term for that.
Confused? Need help with your Adword spending or SEO, just get in touch.