This year, we have been working with Faversham Activity Centre to promote their web site online - bringing more visitors to the site and into the centre itself.
As with any SEO project, we started by checking where the site was ranking for various keywords that the centre wanted to be found with online. Once we had these results, we were able to determine which areas we needed to work on first. Some keywords were not ranking at all and therefore would take longer for the site to get to the first page of Google results so we started working on these keywords first.
We have made many technical changes to the site to ensure that Google and the other search engines see the site, understand what services the centre offers and ensure that the site is ranking high in the search results.
These technical changes include adding the appropriate meta data to pages, adding header tags, installing a site map and ensuring the site loads fast enough by compressing code and images.
There are many aspects to improving a site's ranking in the search engines and because each site is different, there's no step-by-step guide to follow.
Below is a graph showing where the site started in the Google search rankings for the term 'Faversham gym'. Before we started our work, if you typed 'Faversham gym' into Google, the centre's site would appear in 45th position, meaning it was on the fifth page of the results given. Customers would need to be quite determined to find you to look through 44 results before getting to you.
As you can see, the graph moves up as we start work on the site and each blue dot represents when we have checked the rankings. The red line indicates the first page of Google so any blue dots above the red line mean that the site is appearing on the first page of search results.
Since starting the search engine optimisation work on the site, we have monitored the site's progress in the rankings every month and kept track of what worked and what did not. As you can see, the site is now ranked number one for 'Faversham gym' and has been there for some time.
We will continue to monitor the site and if it falls below first place, we will make further changes to improve its ranking again.
Unfortunately SEO is not a one time job. Often a lot of work needs to be done at first to achieve a high-ranking position in the search results but once a site is there, often it can just be monitored and only worked on again if the situation changes.
To find out more about search engine optimisation and how it can help your business, why not get in touch?
Burmantofts is a purpose built nursery, offering full and part time care for children aged 6 months to 4 years inclusive, in Leeds.
Run by manager Karen, the nursery recently decided to create their first web site to advertise what they do to local parents and also offer a way to show off their lovely facilities.
Karen contacted us and asked if we could put together a design for their new site, which we did and after board approval, we moved ahead and started to build their new site.
The web site features some basic information at the moment but as the nursery develops, so too will the site. At the moment we are focussing on adding the basic information required by parents - fees, application forms, photo galleries - then we will add more as requests from parents come in.
The site is built on the latest version of the Joomla Content Management System meaning that the nursery team can log in at any point and make changes to the site if they would like to but of course, we are here to update the site if they are too busy.
Like all of our web site packages, we ensure that the site is updated with the latest software versions and protected with our firewall. We also take four backup copies of the site each day just-in-case there’s a problem. Whether you have a personal blog, business web site or nursery site - you can focus on the important things and let us take care of the web site for you.
Click here to see their new web site - Burmantofts Community Nursery
We are extremely pleased to announce that we have been nominated for a Swale Business Award.
“The Swale Business Awards is widely regarded as the borough’s most prestigious business event. Each year the diversity and excellence of local businesses from Sittingbourne, Sheppey and Faversham have made the awards both incredibly successful as well as an indication of which businesses are thriving in our region.”
If you know of a local business and would like to nominate them for an award, you can by visiting: http://swalebusinessawards.co.uk/entry/registration/
Entries will close soon and then a panel of judges working in and familiar with the Swale area will choose businesses to win prizes in various categories including:
- Commercial, legal and marketing
- Management, planning, culture and leadership
- Financial performance
- Corporate social responsibility
- Business development
- Customer relations and successes
- Employee relations
Good luck to everyone taking part!
To see our entry and everyone else's please visit: http://swalebusinessawards.co.uk/profiles/
Back in February we wrote about the Kent Classic Rallies web site which we developed for free to help launch the event.
We were really pleased to hear from Graham, the event organiser, last week who said that it was a huge success and they are hoping to run the event again next year.
Graham was kind enough to mention us in the article in the local paper as well, which you can see below.
We are extremely pleased and proud to announce the new tourist information site for Faversham, visitfaversham.org
The web site contains information on local attractions, places to stay, restaurants and events.
- What’s on - details of upcoming events that automatically unpublished from the web site when the event has finished
- Random features - each time the home page is loaded, a random accommodation, attraction and restaurant are displayed. This highlights perhaps unknown places to visitors and ensures that every business has equal chance of being seen
- Integrated MailChimp newsletter subscription
The site features over 20 places to stay, events and attractions. Each business listed is able to update their page during the year to ensure that they are displaying their latest prices, information and pictures.
The site has been built with SEO in mind, meaning that in time the site will start being listed high in the Google rankings when people are searching for information about Faversham.
The site also features a History section, detailing information about how the town came to be. There’s also a Walks section, which provides downloadable pdf guides of local walking routes.
Take a look at the new site by visiting visitfaversham.org